The text problematizes the making of the student as a creative and entrepreneurial subject in contemporary times. It argues that creativity is being instrumentalized as a technology of government. In a way, it takes governmentality as a way to analyze how this fabrication of a human kind is inscribed in older technologies for the government of the subject since modernity, particularly through the reactivation of a pastoral and confessional power. In rendering subjects permanently visible and available, creativity is being placed away from art and aesthetics towards economic productivity and innovation, even if life is aestheticized. What is at stake is the making of human capital, the subject being responsible to manage their own life, in other words, for investing in themselves, being consequently responsible by the success or failure of their own life. In face of the moral agendas of creativity and entrepreneurship, educators, and art educators in particular, have to start more complex and historically informed visions in order to push the limits of what is possible today to think and to act.
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